Duvet cover from West Elm

I have seen this West Elm duvet cover in person and am seeing it in decorating magazines lately.  I think it is so nice and simple and it looks like you could just dive into it.  Also, it is amazingly well-priced (only $139 for the full/queen size)  You can find it here: http://www.westelm.com/products/organic-cotton-pin-tuck-duvet-cover-and-shams-b340/?pkey=call-bedding.